Wednesday, June 11, 2008

10 Worst Woman-Bashing Ads

It all started with domestic ads in the 1950s. “Honey, I want to get your shirts whiter! But how do I do it?” It was a serious quandary women appeared to face at the time.


These days, there’s no question those old ads are sexist. But woman-bashing is far from over. It has only taken on a different, more sexual guise. According to these ads, women are built for male satisfaction. If problems arise–too much talking, disobedience, ugliness–simply deflate them, drink a lot of beer, or appease them with diamond jewelry.


These ads say it all. Here are ten of the industry’s finest:


10. This ad depicts a plain-looking woman getting more attractive with each sip of a beer. When the beer runs out, she’s–gasp–plain again.




9. “Made by hand?” Wishful thinking.


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8. They mean kicking from the inside, right? Not her abusive boyfriend kicking her belly from the outside?


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7. According to this ad, it’s easy to buy her good behavior:


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6. Do not get married. Your wife will become a hideous grandmother with pinned-up hair. Your mistress, however, will always remain hot and available.


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5. England’s Sun newspaper ran this billboard ad on the sides of buses. She looks like she’s for sale—and not for very much.


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4. Notice the double meaning of the word. American Apparel’s entire ad campaign is based on borderline ads like these.


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3. This Australian commercial has been dubbed the “Smartest Man in the World” commercial. Moral of the story: women always trap you into large, messy family situations, and they never use birth control.




2. This Czech ad starts with a couple on the beach. The woman is complaining about something. The man, thirsty and tired of her yapping, deflates her and goes to have a beer with his buddies.




1. This notorious German Heineken commercial created the ultimate Fembot. She’s a hot, roboticized, self-cloning Christina Aguilera lookalike who serves beer out of a keg in her uterus. They call her “Minnie Draughter,” and she’s the ideal beer wench-cum-hot dancing chick.





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