Monday, July 14, 2008

From Mike On Ads: Use your web browser history to estimate whether you’re male or female. It looks at the sites you’ve visited, uses the typical demographics for those sites, plus a little maths, to give probabilities of you being male or female.

This simple but clever example gives you a tiny bit of insight into what websites can figure out about you, even if you don’t tell them anything.

For the record, I’m 53% male, which is a little disturbing. I’m going to go check out the Playboy site right now …

Permalink |

Posted in Advertising, Privacy, Statistics & data

Also on 26econ: Econ blog ranking | Econ blogs search engine | Resources | Consulting services

No comments:

Post a Comment