Adtoll introduced Peel Away Ads this week. Looks like a pretty interesting way to monetize sites. I am not so sure it would be ideal for blogs. I am not going to try it here BUT I think for high traffic content sites this could work well. I think its a MUCH better alternative then plugging in a interstitial.
You can see a demo of the Peel Away ad on adtolls homepage in the top right hand corner.
Adtoll has been really good on here. Since I started using them last earlier this month all slots have been sold out over 2 months ahead now ;).
So whats your thoughts on the Peel Away ads? The first sites I think that can benefit are proxy, myspace and other high traffic content sites.